According to a survey, the current market share of digital imaging in China is less than 5%, and compared with developed countries in Europe and America, there is still a 90% gap. The size and popularity of the digital imaging market exceed everyone's imagination! In developed countries in Europe and America, digital imaging technology has developed rapidly and products have become very popular. Today, with the rapid development of digital imaging technology, photography has integrated into every aspect of our lives and become one of the most popular technologies. Meanwhile, with the rapid development and widespread dissemination of online information, the widespread application of digital imaging technology has led to an increasing demand for professional photographers in society, and has also brought prosperity to photography education.

Vocational education has always been closely related to the industrial needs of society, so photography training has mainly focused on commercial portrait photography training. This is because in the early 1890s, the wedding photography industry flourished as a result. Today, the demand for photography in society has changed, and the industry landscape of photography is quietly undergoing changes. From the perspective of the industry as a whole, on the one hand, due to the development of the commodity economy and the rapid prosperity of the online economy, the demand for product photography has surged; On the other hand, the development of information dissemination in modern society has also put forward requirements for the photography industry due to the strong demand for images. The traditional field of commercial portrait photography is also undergoing changes. Due to the improvement of people's living standards and cultural quality, there is a demand for personal expansion, which has led to changes in the service and business models of commercial portraits. The traditional standardized filming in cinemas has gradually been phased out and replaced by "one-on-one" creative filming. Photography studios dominated by freelance photographers are popular in large and medium-sized cities. The development of the wedding industry has also promoted the development of wedding photography, which not only requires higher technical requirements but also brings new profit points.

These changes can make us clearly realize that the development of the industry has put forward new requirements for the construction of the photographer team, manifested in the following aspects: firstly, the increase in the number of practitioners, new business projects bring new job positions for photographers; Secondly, it requires the comprehensiveness of photographer's skills. In the future society, a large number of photography practitioners who appear as freelance photographers will be needed to cope with different and broader service contents; In addition, there is a high level of professional photography talent. Since the current industrial situation, there has been a significant gap in high-end professional talents, and the division of labor is becoming increasingly detailed. Mastering one's skills is also one of the future development directions for photographers. It is worth noting that modern digital photography technology has made many things that were previously only achievable by professional photography techniques simple and convenient, which also puts higher demands on professional photographers.

2、 The current employment situation and career development space of photographers

1. Current employment status of photographers

With the development of social economy and the improvement of people's living standards, people's demands for quality of life are also increasing. The photography industry has been economically nourished and rapidly developed, forming a considerable market size. The rapid development of the industry has formed a huge demand for photography talents, and the scale of professionals working in the photography industry is also relatively large. Due to the overall shortage of photography talents, the salary and working environment for professionals employed in the industry are both good.

2. Industry development prospects and career development space for photographers

Although China's photography industry has made significant progress in recent years, compared with developed countries such as Japan, South Korea, Europe and America, it is still in its early stages in terms of scale, talent, industry standards, and management level. There is still a significant gap compared to the standards of mature industries, and the entire industry has great potential for development.

The photography industry is a rapidly developing sunrise industry, and the demand for photography talents in the industry will increase year by year in the future. Among them, high-end photography talents who have received formal training will be more in demand.

In terms of employment, with the development of the social economy, the demand for photography services in various industries is constantly increasing. For example, in corporate promotion, wedding ceremonies, film and television crews, and fashion platforms, it is necessary to take photos in a more intuitive way for promotion and recording, all of which create opportunities for the employment of photographers. Many well-known international companies hire dedicated photographers to serve them, such as Shell Oil, which hires photographers with annual salaries of millions of pounds. Nowadays, domestic enterprises of all sizes have also attached enough importance and gained new understanding to this aspect. The prosperity of commodity economy and online marketing also provides opportunities for photographers.

3、 Career planning and suggestions for photographers

Career Plan for Photographers: Assistant Photographer → Professional Photographer → Renowned Photographer.

Career development plan suggestion: When experience and financial accumulation reach a certain level, you can also start your own business and start a photography studio, fashion photography studio, or take on business or training.

4、 School teaching core

In recent years, the problem of employment difficulties for graduating college students has always existed, and many high school graduates choose vocational training schools to learn their skills. The school also closely follows the demand of society for photography talents, continuously enriches teaching content, and lays a solid foundation for the development and employment of students. The new training concept of "one-time payment" is implemented, with vocational skills as the core, experience and practicality as the focus, theory as the supplement, market oriented as the goal, and cultivating high-quality composite talents as the purpose, aiming to bring students into high-income and high-level professions. Not only can students establish their own outlook on life and values correctly, but they can also gain benefits and rewards in happy work.